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Pricing methodologies

Likert’s scale

A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used

The format of a typical five-level Likert item, for example, could be:

 - Strongly disagree
 - Disagree
 - Neither agree nor disagree
 - Agree
 - Strongly agree

Van Westendorp’s Price Sensitivity Meter

Gabor–Granger method